In a recent report you discussed the influence of internet shopping on traditional brick-and-mortar stores. What is the future of retail centers? Will they be replaced by online stores?

Hollister Canada-You can never replace them. I think what’s interesting is that retailers are really embracing [internet shopping] and consuming it. How people buy is going to change. Stores are always going to be there. Maybe in the future you will be able to go to a store to collect the items [you bought online], or you could go to a store and have [your purchase] delivered to your home.

I don’t think online will ever take over anything completely, because people still want that [physical] environment. They want to touch, feel and see a product. You can’t do that online, so stores will always be there. But I don’t think retailers in the future will have that many stores, as we’ve already seen that happen to a certain extent. Retailers are very clever people, and the best retailers are using and embracing this change in a different way. It’s quite exciting, I think.

What are the key trends in the retail market in our region and in Europe?

Hollister every shopping center in Europe wants to have Apple, Hollister and other big brands and every shopping center wants to be the first to have them, whether it is Westfield or in Białystok. Retailers also want to change, to refresh and to keep the shopping centers exciting.

Will stores move to shopping centers and vanish from regular streets?

Hollister Canada It depends on the distance, but the reality is that most shopping centers would work on their own merit and a high street would work on its own merit, too. London has two big Westfield malls and they both work in harmony together. When they opened, retailers did not suddenly disappear from the streets and move into the malls, but they complement one another.

City centers work more with tourists and people working in the city and on weekends with people coming into the city. They all have their own purposes. I don’t see stores disappearing from the city and moving into shopping centers. 

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